Balonč Fashion Bijoux is an evolving brand, which gives the consumers a differentiated purchase moment, with accessories and jewelry designed for customers focused on fashion behavior. Weekly the consumer finds in the store, products that are modern and connected to the main fashion movements. Balonč is a fashion bijoux brand.
In the stores the consumers can make their choices with the help of a curator of the brand, which selects the main focus of the season. In addition, the store offers monthly for this new public coordinations fashion. There are over 30 stores in operation in malls and shopping streets in Brazil.
Balonč is a franchise network for expansion in major malls of big cities and metropolitan areas.
Balonč seeks for its marketing campaigns female personalities that reflect the identity of their consumers. Young and full of style, they are stars and models that transmit perfectly the brand's DNA and the fast fashion signature. Thus, the brand has had as poster girl names like Firoella Matheis, Jade Seba, Cíntia Dicker, Lauren Auerbach and Maria Casadevall.