Exchange of experiences, ideas and encourage new investors. These were the main reasons that lead a range of entrepreneurs to the third edition of the Valor PME Northeast Marathon, held, by Valor Econônico newspaper, in the last day 16, at Hotel Gran Marquise, in Fortaleza. In addition to the exchange of experience, the PME 2017 Marathon also had the purpose of fostering the entrepreneurship of the Brazil's Northeast Region.
Jae Ho Lee, CEO of Ornatus Group, had a conversation with the attending audience, sharing his experiences as an entrepreneur of the women's accessories consacreted brand Morana and Balonè. "Change is not a choice, it is a necessity", said Lee, when refering to the current situation that Brazil is passing through. Acoording to him, the entrepreneur needs to be alert on the marker; adapt himself easily and know how to lead. "These are the essential ingredients to obtain success when undertaking", he stated.