The Brazilian Franchising Association (ABF) has launched, on the ABF Education On the Go platform, a course for “Understanding Franchising” online for potential franchisees, students and interested parties in general. This is considered one of the most traditional official courses of Brazilian franchising, as well as one of the association’s most sought after. The course is available for desktop computers, tablets and smartphones. You can access the platform at www.abfeducacao.com.br.
The content of the Online Understanding Franchising Course consists of video lessons featuring professionals from the market and the association, franchisors and franchisees who speak of their experiences and present interesting cases; virtual library with complementary materials available for download; tips and links to digital materials supporting learning; suggestions for practical exercises and assessments to reinforce the understanding of the content. In addition, the student is able to take notes on the platform and may join message boards, giving their input. You can complete the course within 90 days counted from the first access.
The course program is divided into seven chapters:
- Introduction to franchising;
- Characteristics of the franchising system;
- The law and Uniform Franchise Offering Circular (UFOC);
- Pre-agreement and agreement;
- Stages of the recruitment process;
- Franchisee profile; and
- The right franchise for you
According to ABF education director Angela Manozoni, the online course offers students an excellent opportunity to learn where and when they want, with franchise specialists, franchisors and franchisees who pass on their knowledge and valuable tips to anyone who wants to get into that market and have their own business.
Like other ABF courses, Understanding Franchising has the official certification of Brazilian franchising. For those who are interested, the investment is R$ 149.00 for ABF members and R$ 199.00 for non-members.